We will double your hourly rate. Download double your freelancing rate pdf downloadgolkes.. The most successful freelancers out there have 3 qualities in common:. This led to a short ebook, Double Your Freelancing Rate, in And now, more than. You are one of the lucky few to escape a sinking o. He also says that confidence is important - acting like there's no doubt whether he'll get a contract or not. During the first stages of the discussion he focuses on figuring out what's are the real motivations for client to start this project.
Then he verbally offers some ideas and experiments that can get client closer to the goal. In his conversations with a client Brennan puts an emphasis on the concept of open-ended roadmap that - something they are going to produce together. After they figure out together what the roadmap should look like, what are the particular steps in it, Brennan lets the client know that he needs to do the estimation process.
When estimating a particular piece of the roadmap using all the information collected from client, Brennan inflates the estimate based on the uncertainty of his his understanding of this item - higher the uncertainty, more the inflation. When writing proposal, focus on the economic value to the client that you are going to deliver. This should be further reinforced by experiential benefits that working with you brings. In your proposal include a section on what it's like working with you, your rate, estimated time and total cost, and your requirements to the client - things like response time to your questions say 24 hours.
So I started getting these questions which at the time I thought was a little out of the scope from what the goal of the software product was, but one thing lead to another and I did a lot of these one on one kind of over Skype or over email helping people and then I realized just from having friends who were creating more evergreen, more turnkey methods of really achieving the same thing which is helping somebody be better than they were before, packaging it into … Well, before it was a course, I just marketed it as an ebook, this is 3 years ago or so.
And this was my first product which is called Double Your Freelancing Rate which is all about pricing and proposals and things like that, but it was just an ebook. And then I release the second version a year and a half ago which was … or is a course. I just got here out of people writing me and asking me questions and responding to them at first manually and trying to come up with themes and creating products around those themes.
Jeff: Yeah, now why did you go from that original ebook for the Double Your Freelancing ebook into a full pledge course? Were people asking for it? Was there a specific reason? So with the redo I not only redid all the content and like I mentioned expanded it by adding bunch of stuff.
But I added a 2 month accountability, really just an autoresponder. But what it ended up doing was it would walk each person through the book, the book part of it at least, the book part of the course, section by section, theme by theme, a few days in between each with follow up, like of like additional context and insight into each theme along with the worksheet that the purpose of it was to apply what you just read to your business.
So I started doing this which from like a do it once and forget about it sort of thing. Jeff: Now was there this long process or a process of finding that title of Double Your Freelancing Rate? Did it just kind of happen or did you? Brennan: It actually used to be called … it actually used to be the headline of a sales page, cause I wrote the sales page first before I even have the book.
So when we think of Ave Maria or whatever. Who is it for? And then if you have this and you do this before, you actually have a product.
Is it 2 versions or more? The first was just the book, second is … and the second actually has tiers. Jeff: Yeah, I had Keith Perhac on the show recently and that one of the things he talked about was the benefits of tier pricing. And so we had in depth discussion, he was awesome.
Brennan: And depending on how you price it can kind of channel more people toward a certain tier. And the high end includes so much more. Where there mistakes made? Or did you stumble across things or get consulting or how did you … what are some things you learned as you have that course?
It is a lot more high touched. But this Double Your Freelancing Rate is evergreen, meaning you can buy it anytime. But more importantly by really learning like, actually talking with people and asking them where did you, first of did you … end of the day did you get anything? Has your business, have you received a return on investment?
But by kind of forcing them into remembering their purchase by emailing them literally every other day it really increased the results that people were getting which is obviously what matters most. And for me some of it was more just seeing how they built it and it was a pretty high end course and pretty cool. Jeff: Interesting. Brennan: Correct, yup. Although with Gumroad I might transition at this, they actually have now … their platform is getting more advanced where they have like Netflix style streaming if you upload video files and actually PDF reading, cause they have a mobile up too, so you can read directly from your purchase or on your desktop.
I think with V3 I might move it to be more of like Wild Garden membership site, actually my new course is like that. Jeff: Sure. One of my first courses back in the day was a video based course and I had people download it, it just made more sense and had to do multiple downloads and zip files and all that.
I mean, in terms of the 2 courses I have now, one is evergreen which is Double Your Freelancing Rate, and I can talk a bit about how I kept it so it sells reliably in the tune of a few thousand dollars a week without any or much ongoing involvement on my part. It launched yesterday.
But in terms of Double Your Freelancing Rate which is inarguably my most successful course. Mar 24, Jonathan rated it really liked it Shelves: non-fiction , business , webdesign. If you're a freelance web dev or any type of freelancer, I suppose and feel you're not earning as much as you should be, this ebook will give you the confidence you need to bump up your rates.
The author suggests some good strategies for marketing your freelance business, communicating with clients, and scoping projects, so that your clients come to view you as a valuable business consultant rather than a "web guy". The book is very brief I read it during my commute and about half its volume If you're a freelance web dev or any type of freelancer, I suppose and feel you're not earning as much as you should be, this ebook will give you the confidence you need to bump up your rates.
The book is very brief I read it during my commute and about half its volume is comprised of worksheets and case studies - interviews with freelancers who've successfully raised their rates. The book doesn't suffer for its brevity, but I think there is scope for Dunn to expand the book into a more complete business guide for freelancers.
One complaint: the book is only available in PDF format, which seems short sighted in this day and age, since PDF is poorly suited for eInk devices such as Kindle. I had to spend an hour of my time converting the book to mobi format, and tweaking the formatting to make it readable. View 1 comment. Apr 16, Jmelett rated it liked it. It's a short read. I thought I'd learn more from it, but unfortunately it was quite basic stuff but sometimes spiced up with cool ideas. Sep 15, Ryan Johnson rated it it was amazing.
I found Brennan on his Indiehackers interview. The online community that comes with it has also been invaluable for learning and getting feedback on my implementation of the lessons inside. When I bought this course, I was at a point when I thought I'd be looking for a job which I was dreading. After reading this, I got pretty excited about the prospect of getting my own consultancy started and am in the I found Brennan on his Indiehackers interview. After reading this, I got pretty excited about the prospect of getting my own consultancy started and am in the process of setting up now.
View 2 comments. I made a little summary of everything this book taught me and it fit into 1 page. There's a lot of really useful information but it comes with a lot of filler.
Reading up on the author's techniques for making money, you can't help but feel you're one of the people he's making money from by stretching some useful pointers into a full length book. Jun 28, Samuel Oktavianus rated it really liked it. This book is not just about doubling your "freelancing" rate—it's much more than that. Double your freelancing rate doesn't just offer casual business or strategy tips.
The book has many interesting hypothetical stories that most freelancers, from newbies to pros, can easily understand. It's packed with many real-life interviews and great case studies. Like Brennan's work and this book helps to have a completely new view how to approach freelancing, work, sales and getting clients.
Helpful, easy to digest, practical. Oct 03, Todd Clarke added it Recommends it for: freelancers and consultants. Recommended to Todd by: Been reading Brennan for some time now.
I just jumped into this book and bought another one from Brennan Dunn because I am getting so much out it from day, no hour, one of starting it. I feel my business savvy has jumped through the roof in a short time They thought we were just going to talk about me writing some useful content for their business Otherwise, why do this work.
All of us can impact clients this way but very few of us consultant, freelancers and workers do this. You want to up your game and get prospects' and leads' attention? Focus on them, their business, their bottom line, and other scientific yet simple ways to make them, and you, money. Thanks for all the value already, Brenna with this book, your posts and you courses. Nov 30, Serge Uvarov rated it it was amazing. Valuable advice for people who are good at what they do but have no clue how to sell it right, and talk to clients right for that matter.
It also gives the confidence to charge what you're really worth even if you don't know it yet , shows how to write a good proposal, and has lots of good discussions on different freelancing topics. Although some little chunks of this may be found on different parts of the internet, in different books and even in Brennan's blog, but when it all composed together, structured and coupled with unique content, case studies and Brennan's special approach - it's very powerful.
I finished reading it not long ago, and already have success with bumping up my rates with the new clients. Nov 03, Matthew Ho rated it it was amazing. Really good ebook about freelancing and consulting. I've gotten a lot of value reading the ebook. It really made me think about my consultancy Tapmint from our positioning, offering, pricing, and the type of clients we should target. Some of the takeaways there are more, but here's just 3!
I got from it: 1. Clients come to us because they want a solution to a business problem they have. We should be pricing based on value not an hourly rate he advocates a rate tied to a weekly rate to anch Really good ebook about freelancing and consulting. We should be pricing based on value not an hourly rate he advocates a rate tied to a weekly rate to anchor it 3. Productized consulting I like the concept of productized consulting and how to systemize what we are offering.
I will be working on something to do this! I've also gotten a lot of value out of Brennan's blog posts free , his email series with simple survey about your consulting after you buy the book. I do recommend to do the survey as it takes only like 10mins but it forces you to think about what you are doing and why.
I also listened to him recently when he was featured on the podcast Kalzumeus, Episode 3 free which is an excellent podcast with Patio Oct 01, Jorge rated it it was amazing. If you're looking to increase your rates and you're asking yourself, "I can't increase my rates when there's someone cheaper than me", it answers that question. If you're wondering how to write a proposal that sells so you're not spinning your wheels, it answers that question.
If you're wondering how to increase your rates on existing clients, it's answers that question. If you're wondering why people hire you in the first place, it answers that question and you'll realize it's not because you'r If you're looking to increase your rates and you're asking yourself, "I can't increase my rates when there's someone cheaper than me", it answers that question.
If you're wondering why people hire you in the first place, it answers that question and you'll realize it's not because you're super awesome at what you do. It's a short read, yes, but quality over quantity right? It'll pay for itself multiple times over.
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