That changed early in when Facebook forged partnerships with data brokers including Epsilon, Acxiom, and Datalogix. These companies have access to trillions of data transactions each year. Acxiom executives have stated that their database alone contains information about million active consumers worldwide, with an average of 1, data points per person.
Suddenly, Facebook knew a whole lot more than whether you spent more time in Farmville or Candy Crush Saga. Getting married soon? Taking medication for hypertension? Love reading murder mysteries? Facebook probably knows. This gave advertisers the power to reach out beyond their own CRM databases and tap into insights gleaned from shopper loyalty programs of all kinds and matched to individual user profiles.
Facebook advertisers use this data to target audience segments by thousands of different purchasing behaviors. Within each broad subcategory, you can drill down into types of behavior; for example, choosing Buyer Profiles will then let you target DIYers, Fashionistas, Foodies, etc. Certain types of businesses or campaigns are based on selling to people experiencing certain major life events. Wedding photographers target people who are engaged. Facebook has pretty much every conceivable life event targeting option, since we tend to post these to our timelines.
And fun fact: weather based targeting is now available on Facebook , too! As a result, many are turning to paid user acquisition and app install ads as solutions to this problem. Paid user acquisition campaigns running ads can deliver some amazing advantages to developers brave enough to give it a try.
Some common ways that app developers successfully use ads is to drive installs to boost an app launch, collect valuable usage data, promote an existing app, or drive re-engagement. But regardless of the campaign goal, everyone wants one thing: To minimize advertising costs. That means cheaper installs and cheaper mobile app engagement.
As an app developer, my personal favourite when it comes to advertising platforms is Facebook. The huge user base over million daily users on mobile , amazing targeting options, and most importantly, the ability to deliver low cost app installs and engagement, make it an ideal solution for app developers. But like anything else, there is a learning curve if you want to optimize your Facebook app install ad campaigns.
These are the keys to a killer Facebook app install ad campaign for your mobile app. Targeting is what makes Facebook Ads so powerful compared to other advertising platforms. Get this right, and watch your advertising returns soar. Targeting is all about putting your ads in front of the right people.
And for us, the right people are the ones who will download, use, and spend money in our apps. Facebook offers us a huge range of targeting options. Yep, all of those are actual targeting options taken straight from Facebook. Here are my tips to help app developers improve Facebook App Install Ad targeting: Work out who your perfect user is.
That will make targeting much easier and more effective. Once you know who the ideal user is, use demographic targeting to find them. Narrow down the demographic targeting as much as you can. Be specific with interest targeting. Target users who are interested in your competitors. Interest targeting also allows you to target people based on products or services that they like.
Once the cap is hit, your ads will cease running and will resume the next day. If you choose lifetime, you only have to set the start and end of your campaign. Facebook will spread the ads evenly throughout the period you set. For app install ads, you can tell Facebook to optimize ads either for app installs or link clicks. If you choose link clicks, people who are likely to click will be shown your ad. App installs are generally more expensive per conversion but it helps you test which way works.
Once you find the sweet spot, you can optimize for link clicks. But for now, this info is enough. You can either choose to set a manual bid amount or you can let Facebook handle it for you. Facebook is generally trustworthy when it comes to handling your bids. Going with auto-bidding is perfectly fine. Keep it simple at first. It delivers well.
You can either choose to pay per result app install or link click or by impression when someone is shown your ad. Your choice will affect how often your ads get shown. If you choose to pay per impression, auto or manual both work. Ad creatives are the actual ads that will get shown on Facebook. How do you nail your ad creative? By knowing the people you cater to and making an add they will actually look at.
Know your audience. While videos give you much more flexibility in terms of showing what your app can do, it is still a bit interruptive to Facebook users since the auto-play feature was released. However, it is what it is, so better take advantage of this. Take advantage of the first few seconds. Platform Initiatives Hub. Success Stories. Facebook App Ads Powerful set of solutions designed to help you grow your app business, from driving installs, to encouraging repeat in-app actions, to finding high paying users.
Create Ad. Read Docs. Install Ads The first step to growing a valuable app business is by getting people to install your app. Engagement Ads Once you grow your customer base, increase retention and lifetime value with app engagement ads.
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